It all begins with a chat. Photography is personal. It’s important, and it’s intimate. Although the need for professional photography has never been greater, not everyone feels natural posing in front of a camera. Some people are genuinely nervous about posing, and uncomfortable dedicating time to looking at their own face. Even if these people are very comfortable in front of other people, or speaking to large groups.
A portrait of yourself makes you stop and really look at your own appearance, potentially for far longer than you’d usually wish to.
At Lux we know this. Our clients aren’t usually models; They are sales managers, teachers, accountants, lawyers, CEOs (the list goes on…). Knowing that you will be talked through everything as you go, and made to feel comfortable is one of the most important aspects to get a good, natural photo. We also show our clients the photos as they are taken, which is a unique and successful method of allowing our clients to see how they look, and to adjust their pose and expression accordingly.
We always start the discussion by asking what the photos will be used for. What ‘look’ are they trying to portray, have they had any similar photos taken before, and where will the photos end up being used? A CEO might want to look powerful, whilst an actor will want to give an almost blank – yet easy – expression that allows potential employers to appreciate their facial structure and defining features. Performers will usually want to express their brand of entertainment in a single image, but maybe they want to show a different side of their personality for this specific shoot.
These questions help ascertain what the overall image should look like. Is it for a Linkedin profile, a Facebook cover photo, or for album art? These questions determine the final shape of the photo.